Wolves Foundation, the club’s official charity, today revealed a new, exciting strategy to shape their aims and objectives over the next five years.
In front of a host of club representatives and local dignitaries at Molineux, director of the Foundation Will Clowes delivered a presentation which focused the Foundation’s objectives on four key pillars to continue to create opportunities and change lives for people across the city.
The Foundation, which went through a rebrand seven years ago after starting life as a registered charity as Wolves Community Trust back in 2008, engaged top consultants Remedy for a year-long consultation process, the result of which is the most comprehensive strategy in their history.
“We are both proud and excited to be sharing our new strategy, which is the most detailed and ambitious piece of work we have ever produced,” said Clowes.
“Outlining the aims and objectives which are going to take us from 2025 to 2030 covers a particularly important time frame, as it will feature both the 150th anniversary of Wolves, and the 20th anniversary of the Foundation becoming a registered charity.
“For us as a Foundation, working with city partners and funders, there are so many opportunities to pursue, led by the guiding principles of the new strategy document.
“If we can achieve the objectives within this strategy – and we are putting ourselves out there to be measured against them – then we will undoubtedly have played a significant role in the life of the city over these next five years.
“We will have done that by working with our funders, local authority partners, and so many other stakeholders – a collective and collaborative effort for the good of the city.”
For over a year, Remedy engaged stakeholders from every corner of the Foundation’s work, including the board of trustees, Wolves’ senior leadership, supporters and the Fan Advisory Board, local authorities, and Foundation staff and participants.
This level of engagement ensured they were able to understand the full scope of the Foundation’s work and shape a strategy that is both inclusive and representative.
The resulting strategy sets priorities and targets based around four key pillars: Economic Prosperity and Employment, Community Safety, Health and Wellbeing, Stronger Together. It also outlines the approach which the Foundation will take towards trying to achieve those ambitions and targets.
Kevin Rogers, chair of the Foundation, spoke of his pride in the charity’s work at the official launch.
“I am constantly inspired by the diverse projects the Foundation delivers and the positive impact it has countless lives across our city,” said Kevin.
“The charity’s growth in recent years has been a joy to witness, and I know my fellow trustees feel the same.
“From our perspective as a Board, we are focused on delivering a collective effort, ensuring our charity continues to fulfil its purpose for the public good while staying aligned with our charitable objectives.
“The new strategy is a testament to the hard work and dedication of everyone involved, and we were delighted to be able to share it with everyone present at the launch.”
The new strategy was unveiled at an event hosted by leading broadcaster and Foundation ambassador Amber Sandhu, and included a panel discussion featuring Wolverhampton West MP Warinder Juss; executive director of employment, skills, health & community with West Midlands Combined Authority Helene Dearn OBE; director of public health with the City of Wolverhampton Council John Denley; Foundation ambassador and former Wolves captain Karl Henry; and the Premier League’s head of community development Andy McLaren.
Other guests at the event included many Wolves representatives, such as executive chairman Jeff Shi, director John Bowater and vice-president and club legend John Richards, as well as the Mayor of Wolverhampton, councillor Craig Collingswood, leader of the City of Wolverhampton Council Stephen Simkins, and representatives from leading funders including the Premier League and PFA.
Other Foundation ambassadors Johnny Phillips, Mitch Lane and S-X were also among the guests, along with a number of the charity’s Pack Patrons.
The event also featured a new launch video produced by Yannie Makarounas, head of production of Wanderland Sports, which featured Foundation ambassador Mark Rhodes visiting a host of projects and city landmarks, including cameos from his fellow ambassadors Suzi Perry and S-X, the Mayor, and top boxer Ben Whittaker.
One City. One Club. One Foundation.@Wolves, ay we? pic.twitter.com/6As31iQZ6t
— Wolves Foundation (@wwfcfoundation) August 8, 2025
In addition to the video, a special photoshoot was delivered by Jaymo Studios, featuring 15 Foundation participants across the range of the charity’s projects, aged from three to 87.The resulting image was then used on the cover of the strategy.
Click here to read the strategy.
Thanks to everyone who supports the Foundation and will continue to do so during the lifespan of the new strategy.
