Social media sensation joins as Foundation ambassador

Social media sensation joins as Foundation ambassador Image

Wolves Foundation are delighted to announce home chef and influencer Mitch Lane as the charity’s latest ambassador.

Born in Bilston, and now living in Wednesfield, Mitch’s rise to prominence began during the Covid-19 pandemic in 2020.

The home cook’s budget meals and no-nonsense approach captured the country’s imagination and have seen his ‘Meals By Mitch’ TikTok account skyrocket in popularity.

Mitch now boasts 1.2 million followers on the platform, with over 500 million views to date.

“As a lifelong Wolves fan, to be here and able to try and make a difference is amazing. It honestly means the world and it’s a genuine honour,” he said.

“If someone said to me three years ago you are going to be an ambassador of Wolves Foundation I’d have said, ‘no way, how is that ever going to happen’!”

As part of his new role, the father-of-three recently joined some of Wolves Foundation’s Head 4 Health participants for a special cooking tutorial at Molineux.

Mitch showed the group how to create the Fajita Rice Bowl recipe from his cookbook – Feed Your Family for Under a Fiver – where the ingredients for every dish cost less than £5.

The book, released in April, was a Sunday Times bestseller, with the next instalment available for pre-order from today.

The home chef is passionate about helping people produce great food, even during a cost-of-living crisis.

Mitch said: “I want to show people that from very cheap, humble ingredients that are easily accessible you can really create something quite special. You can make some tasty, real showstopper stuff for a fiver.

“I’ve wanted to work in food for as long as I can remember. The lockdown is what inspired me to try and do something because I was at home, everyone had no money, and I thought ‘let’s show people how they can cook some food on a budget’.

“It was simple stuff like one-pan meals. I started doing the food videos on TikTok and it just blew up – people were asking for more and more.

“I used to come to Wolves games quite regularly, I’ve only been to one Premier League game though on my birthday earlier this year.

“When we were in the Championship and League One, I was coming to all the games, even the cup matches, so I’ve always been a massive fan. I think that’s what makes it such a nice fit really.”

Mitch now regularly features on TV shows such as the BBC’s Morning Live to share his tried-tested recipes with the nation, as well as appearing at the BBC Good Food Show.

And he is already looking forward to attending Wolves Foundation’s inaugural Gala Dinner, followed by the annual and ever-popular Molineux Sleepout event in November.

Will Clowes, Head of Wolves Foundation, said: “We’re absolutely delighted to have Mitch on board as an ambassador.

“One of our major priorities as the club’s official charity is to help people through the cost-of-living crisis, so Mitch’s ethos aligns with ours perfectly.

“As a father, we know he understands the struggles many families are facing, so it’s fantastic to see how keen he is to give back and support the community.

“Mitch is a brilliant local success story, and we’re excited to see where we can work together to make a difference.”

Mitch Lane’s new cookbook, Feed Your Family for a Fiver – in Under 30 Minutes, is now available to preorder here.

Or you can follow Mitch on TikTok – @mealsbymitch.

Find out more about our other Wolves Foundation ambassadors here.

"Of course it’s so important to give back to the community and Wolverhampton as a whole. It's great to be here and to show our support."

Maximilian Kilman | Wolves Captain and Foundation Ambassador

"As a lifelong Wolves fan, to represent the Club and Foundation is something I'll cherish forever."

Daz James | Wolves Disability FC

"Without Wolves Foundation I wouldn't be here today, that's for certain."

John Martin | Head 4 Health participant

"It is amazing to be out there meeting people and having some fun. It is really important for Wolves to have this connection with the fans and to see the happiness in their faces."

Toti Gomes | Wolves Defender

"Savannah absolutely loves the group. The staff are committed to making every single session fun and welcoming."

Natasha | Healthy Goals parent

"It’s special because it's my club and I’m so proud to be from Wolves as well. I can see the projects and all the work Wolves Foundation are doing and I know it makes such an impact, so to even be a little part of that and to help out where I can – it's so exciting."

Amber Sandhu | Broadcaster and Foundation Ambassador

"It’s huge for the school, I can’t speak highly enough of Wolves Foundation and the opportunities that they give us."

Mr Robinson | Woodsetton School

“I think all football clubs should be the beating heart of their communities and Wolves, through the Foundation, manages to do that."

Johnny Phillips | Sky Sports Presenter and Foundation Ambassador

"We get loads of different opportunities with a Premier League club. I feel really privileged to be a part of it."

Mustafa | Football & Education College Academy student

"Frank has Alzheimer’s Disease and when he was first diagnosed we felt lost and alone. Attending Molineux Memories is a lifeline for both of us; it is run by friendly, committed staff who ensure that everyone is included and enjoys themselves."

Frank and Alison | Molineux Memories

"To come here and be hands on with the kids is unreal. Working with Wolves and the Foundation is a blessing and I'm honoured. It feels surreal sometimes but it's the best feeling."

S-X | Music Producer and Foundation Ambassador

"It's good to give back what you got. Football and the Wolves Foundation help me, so I like to help the community."

Taye | Premier League Kicks

"Wolves is a fantastic football club, and they’re excelling off the pitch as well with all the brilliant community work that the Foundation does. The passion of the coaches and the opportunities to play are amazing."

Jack Rutter | Former Great Britain Paralympian and Foundation Ambassador

"Wolves has definitely helped my personal development, but now also helps me to develop people I work with. I wouldn’t be where I am today without the opportunities Wolves Foundation have given me."

Carl Ackasovs | Wolves Foundation

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